Results-Driven Marketing & Technology Services for North American Manufacturers
Your Digital Presence Is About To Take Off
Solutions engineered for success, powered by insights, driven by data. Experience the difference.
We Solve BIGGER Problems
What Can We Do For You?
Strategy
You can’t landscape before the house is built. What’s the foundation and framework you need for online success?
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SEO
Google may keep changing the way the game is played, but building your company’s authority will have a positive impact on SERPs.
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Content Marketing
Get an earlier entry point in the conversation – position your company as a thought leader and solution provider.
Brand & Graphic Design
Do you need a cohesive visual identity for your company, or great visuals for communication? The team at Industrial Marketing Specialists is here to help!
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Web Design
What’s Google’s preferred platform? Do I need to migrate my existing content? How do I ensure good UI/UX? You have questions – we have engineered solutions.
PPC
Do you want targeted campaigns with full control on where and when they are displayed? Ready to improve your quality score and exceed industry benchmarks? Let’s go!
Smart Marketing & Technology, Fueled By Data
Precision-Crafted Strategies That Help Your Business Grow
At Industrial Marketing Specialists, we craft marketing strategies tailored for the industrial sector. Our approach blends traditional industrial market understanding with innovative marketing techniques to drive growth and competitive advantage for our clients. To accomplish this, we help you adopt the technology foundation you need to succeed in today’s world.
From Concept to Completion
Utilizing the DMAIC methodology to solve BIGGER problems.
Six Sigma originated in manufacturing, but the tools and methodologies can be applied to digital marketing. At Industrial Marketing Specialists, we are data and process driven! Here’s how we use DMAIC when implementing your digital strategy:
- Define & Measure: The team will assess the goals and define the problem being experienced, then move on to measure it. This involves gathering data in regards to performance, ensuring that the data being obtained is comprehensive and accurate.
- Analyze & Improve: With the data in hand, the team analyzes it to identify what can be improved to achieve the desired results. Using these insights, we make the changes that lead to positive gains.
- Control: Control Phase aims to put in place safeguards to ensure the gains obtained in earlier phases are sustained. This entails the establishment of key metrics and continuous monitoring/reporting.
Take the Quiz: Is Your Company Really Up to Speed?
Data-Driven Targeting
& Personalization
- Does your company leverage customer data platforms (CDPs) and marketing automation tools to segment audiences based on demographics, behavior, and preferences?
We can help you utilize machine learning algorithms to dynamically personalize content, offers, and ad campaigns across channels.
- Have you implemented advanced attribution models to accurately track the impact of different touchpoints in the customer journey and optimize budget?
IMS can help you understand and implement multi-touch attribution models like “last-click” and “first-click” alongside predictive models to gain deeper insights.
- Do you integrate data from various sources, including website analytics, social media platforms, CRM systems, and offline channels, to create a holistic view of customer behavior and preferences?
We can help your team utilize data visualization tools to identify trends and patterns for informing strategic decisions.
Multi-Channel Automation
& Integration
- Does your company automate repetitive tasks such as social media posting, email marketing, and ad campaign management with marketing automation platforms?
The team at IMS can help you free up resources for more strategic initiatives and ensures consistent brand messaging across channels.
- Have you integrated your marketing technology stack to seamlessly connect different platforms and ensure data flows smoothly between them?
We understand the importance and are able to manage this for you to enhance data accuracy, improve campaign performance, and simplify workflow management.
- Are you ready to develop omnichannel strategies that combine various digital touchpoints to deliver a cohesive customer experience?
Based on your customer’s journey, we can tailor content across channels by customer segments and journey stage, while tracking interactions to help you understand the impact of each touchpoint.
Advanced SEO & Content Optimization
- Does your company implement technical SEO best practices to ensure your website is indexable and crawlable by search engines? At IMS, we conduct regular audits to identify and resolve technical issues like ADA compliance, broken links, duplicate identifiers, slow loading times, and mobile-friendliness problems, and more.
- Have you optimized content for relevant keywords, with consideration to search and buyer intent, to improve organic search visibility?
Our SEO team can identify and focus on relevant long-tail keywords and create high-quality, informative content that aligns with user intent and search engine algorithms.
- Do you utilize semantic search optimization techniques to target searcher intent and context beyond exact keyword matches?
At Industrial Marketing Specialists, we know this involves understanding the broader meaning behind search queries and providing content that addresses the underlying information needs of your potential customers.
Measurement & Optimization
with Advanced Analytics
- Do you employ real-time analytics dashboards to monitor campaign performance and make data-driven decisions on the fly?
IMS will help you move beyond basic web analytics and utilize advanced marketing analytics tools to track key performance indicators (KPIs) and adjust budgets, targeting parameters, and messaging in real-time to maximize campaign effectiveness.
- Have you conducted A/B testing and multivariate testing to experiment with different website elements, content formats, and ad creatives?
Our team can setup, deploy and analyze the experiment results to identify winning variations and continuously optimize your campaigns for better performance. We can also implement user testing for selective human user feedback.
Cyber Security & Data Privacy Compliance
- Have you implemented robust security measures to protect customer data from breaches and cyberattacks?
At IMS, we can educate you on the importance of protecting sensitive information, regularly updating software, managing policies of least permissions, implementing security software, and guiding you through advanced audits like penetration testing to identify vulnerabilities and gaps in security.
- Are you up-to-date with evolving data privacy regulations like GDPR and CCPA, to ensure your marketing practices comply with these requirements?
We will help you utilize data governance frameworks to manage customer data securely. We prioritize building trust with your audience by communicating your data privacy policies clearly. We will help you provide your users with control over their data.
Artificial Intelligence (AI) & Machine Learning (ML)
- Have you explored the potential of AI and ML to automate tasks, personalize customer experiences, and optimize campaign performance?
IMS understands this is the way of the future! We can assist with AI-powered chatbots for customer service, sentiment analysis tools for social media monitoring, and predictive models for audience targeting and budget allocation.
- Are you currently leveraging or planning to leverage virtual simulations integrated with reinforcement learning to innovate and optimize your manufacturing processes, resource allocation, and logistics strategies?
Trust our expertise in creating customized simulation models, enhanced with reinforcement learning algorithms, that accurately mirror your real-world scenarios. This integration allows for dynamic experimentation and optimization of various aspects of your operations.
We Make Our Clients Smile!
The Faces Behind Your Success
Suzanne
CEO/Owner, Engineer, Fractional CMO
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Joe
Technology Director
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Make Our Knowledge Your Marketing & Technology Advantage
Check Out Our Expertise
At Industrial Marketing Specialists, Corp, we are committed to superior professionalism, upholding industry standards, and continued learning. Our technology expertise is comprehensive and relevant for companies of all sizes.
Do You Want To Boost Your Business?