Fractional CMO Services

What is a Fractional CMO?

A Fractional CMO (Chief Marketing Officer) is a marketing executive who provides strategic guidance and leadership to businesses on an as-needed basis. They typically work with companies that are too small or early-stage to hire a full-time CMO, but still need experienced marketing leadership to help them achieve their growth goals.

Fractional CMO Benefits

Key Benefits of hiring a Fractional CMO at Industrial Marketing Specialists

• Affordability: Fractional CMOs are much more affordable than hiring a full-time CMO. At Industrial Marketing Specialists, we can work on a part-time or project-based basis, which gives you the flexibility to adjust our engagement level as your needs change. Our consulting fee is significantly less than the annual salary and benefits of a full-time CMO.
  
• Expertise: Fractional CMOs bring a wealth of marketing experience and expertise to the table. We have worked with a variety of companies in different industries, and can help you develop and implement a marketing strategy that is tailored to your specific needs.
• Strategic guidance: Fractional CMOs can provide valuable strategic guidance to your company. We can help you identify new market opportunities, develop a competitive marketing strategy, and measure the results of your marketing efforts.

Clear Expectations

What can you expect from our partnership?

• Developing a Marketing Strategy: We will work with you to develop a marketing strategy that is aligned with your business goals. This includes identifying your target market, developing a positioning statement, and creating a marketing plan that outlines your marketing activities.
• Managing Marketing Operations: As your Fractional CMO, we will help you manage your marketing operations on a day-to-day basis. This includes tasks such as budgeting, scheduling, and tracking results.
• Measuring Results: We will help you measure the results of your marketing efforts. It’s our responsibility to track key metrics such as leads generated, conversion rates, etc.

Implementing the Strategy

Who manages the implementation once a strategy is determined?

The specific implementation of the marketing strategy will depend on the size and structure of your company. If you have little to no marketing resources in-house, Industrial Marketing Specialists has a team of experts that can be fully responsible for implementing your strategy. If you have a marketing team, we will work with them on implementation. Either way, we will provide you with the expertise, guidance, and support you need to achieve your marketing goals.