Strategy
Strategies for Growth & Competitive Edge
At Industrial Marketing Specialists, we craft marketing strategies tailored for the industrial sector. Our approach blends traditional industrial market understanding with innovative marketing techniques to drive growth and competitive advantage for our clients.
From Concept to Completion
Utilizing the DMAIC methodology to solve BIGGER problems.
Six Sigma originated in manufacturing, but the tools and methodologies can be applied to digital marketing. At Industrial Marketing Specialists, we are data and process driven! Here’s how we use DMAIC when implementing your digital strategy:
- Define & Measure: The team will assess the goals and define the problem being experienced, then move on to measure it. This involves gathering data in regards to performance, ensuring that the data being obtained is comprehensive and accurate.
- Analyze & Improve: With the data in hand, the team analyzes it to identify what can be improved to achieve the desired results. Using these insights, we make the changes that lead to positive gains.
- Control: Control Phase aims to put in place safeguards to ensure the gains obtained in earlier phases are sustained. This entails the establishment of key metrics and continuous monitoring/reporting.
Marketing Strategy Considerations
Data-Driven Targeting
& Personalization
- Does your company leverage customer data platforms (CDPs) and marketing automation tools to segment audiences based on demographics, behavior, and preferences?
We can help you utilize machine learning algorithms to dynamically personalize content, offers, and ad campaigns across channels.
- Have you implemented advanced attribution models to accurately track the impact of different touchpoints in the customer journey and optimize budget?
IMS can help you understand and implement multi-touch attribution models like “last-click” and “first-click” alongside predictive models to gain deeper insights.
- Do you integrate data from various sources, including website analytics, social media platforms, CRM systems, and offline channels, to create a holistic view of customer behavior and preferences?
We can help your team utilize data visualization tools to identify trends and patterns for informing strategic decisions.
Multi-Channel Automation
& Integration
- Does your company automate repetitive tasks such as social media posting, email marketing, and ad campaign management with marketing automation platforms?
The team at IMS can help you free up resources for more strategic initiatives and ensures consistent brand messaging across channels.
- Have you integrated your marketing technology stack to seamlessly connect different platforms and ensure data flows smoothly between them?
We understand the importance and are able to manage this for you to enhance data accuracy, improve campaign performance, and simplify workflow management.
- Are you ready to develop omnichannel strategies that combine various digital touchpoints to deliver a cohesive customer experience?
Based on your customer’s journey, we can tailor content across channels by customer segments and journey stage, while tracking interactions to help you understand the impact of each touchpoint.
Advanced SEO & Content Optimization
- Does your company implement technical SEO best practices to ensure your website is indexable and crawlable by search engines? At IMS, we conduct regular audits to identify and resolve technical issues like ADA compliance, broken links, duplicate identifiers, slow loading times, and mobile-friendliness problems, and more.
- Have you optimized content for relevant keywords, with consideration to search and buyer intent, to improve organic search visibility?
Our SEO team can identify and focus on relevant long-tail keywords and create high-quality, informative content that aligns with user intent and search engine algorithms.
- Do you utilize semantic search optimization techniques to target searcher intent and context beyond exact keyword matches?
At Industrial Marketing Specialists, we know this involves understanding the broader meaning behind search queries and providing content that addresses the underlying information needs of your potential customers.
Measurement & Optimization
with Advanced Analytics
- Do you employ real-time analytics dashboards to monitor campaign performance and make data-driven decisions on the fly?
IMS will help you move beyond basic web analytics and utilize advanced marketing analytics tools to track key performance indicators (KPIs) and adjust budgets, targeting parameters, and messaging in real-time to maximize campaign effectiveness.
- Have you conducted A/B testing and multivariate testing to experiment with different website elements, content formats, and ad creatives?
Our team can setup, deploy and analyze the experiment results to identify winning variations and continuously optimize your campaigns for better performance. We can also implement user testing for selective human user feedback.
Cyber Security & Data Privacy Compliance
- Have you implemented robust security measures to protect customer data from breaches and cyberattacks?
At IMS, we can educate you on the importance of encrypting sensitive information, regularly updating software, and conducting penetration testing to identify vulnerabilities and audits.
- Are you up-to-date with evolving data privacy regulations like GDPR and CCPA, to ensure your marketing practices comply with these requirements?
We will help you utilize data governance frameworks to manage customer data ethically and transparently. We prioritize building trust with your audience by communicating your data privacy policies clearly. We will help you provide your users with control over their data.
Artificial Intelligence (AI) & Machine Learning (ML)
- Have you explored the potential of AI and ML to automate tasks, personalize customer experiences, and optimize campaign performance?
IMS understands this is the way of the future! We can assist with AI-powered chatbots for customer service, sentiment analysis tools for social media monitoring, and predictive models for audience targeting and budget allocation.
- Do you invest in building your internal expertise or partnering with technology vendors to effectively implement and manage AI and ML solutions within your marketing strategy?
We understand the importance of advanced technologies. The team at Industrial Marketing Specialists can ensure responsible data practices are prioritized throughout the AI integration process.
Get In Touch
Let Industrial Marketing Specialists be your partner. By actively considering these highly technical aspects, you can build a comprehensive digital marketing strategy that leverages data insights, automation, advanced optimization, and cutting-edge technologies to achieve your desired business outcomes. It’s crucial to tailor your strategy based on your unique needs and continuously adapt to the evolving digital landscape. We can help!