Search Engine Optimization (SEO)

Reach & Engage Your Ideal Customers

Search engine optimization (SEO) is crucial for industrial B2B companies in today’s digital landscape. It is the process of optimizing your website to rank higher in search engine results, making it more visible to potential customers who are searching for your products or services.

Benefits of SEO for OEMs, Contract Manufacturers, Service Providers & System Integrators

Increased Website Traffic

At IMS, we work to ensure your website ranks higher in search results so new customers can find you. This can lead to an increase in visitors to your website, which is essential for generating new opportunities and sales.

Improved Brand Awareness

As your website becomes more visible, people will become more familiar with your brand. This can help you build a strong reputation and establish yourself as a leader in your industry.

More Qualified Leads

SEO can help you attract more qualified leads – people who are more likely to be interested in your products or services. This can result in a higher conversion rate and increased sales.

SEO Services Overview

Keyword Research

Keyword Research involves strategic detective work to uncover the specific terms and phrases your target audience uses in their online searches. At IMS, we employ advanced tools and insights to identify these keywords, ensuring your website ranks higher in search results. This approach not only increases your site’s visibility but also attracts a more relevant audience, enhancing the likelihood of engagement and conversion.

Audit & Technical SEO

At IMS, we delve deep into the technical aspects of your website to ensure it’s fully optimized for search engines. Our thorough audit process includes analyzing your site’s structure, checking for crawl errors, and ensuring optimal loading speeds. We understand that a technically sound website lays the groundwork for successful SEO, and our team is dedicated to identifying and fixing any issues that could hinder your site’s performance and rankings.

Off Site SEO/Backlinks

Off-Site SEO is all about your website’s presence outside your own pages. We focus on getting other websites to mention and link to your site, boosting your visibility and trustworthiness in the eyes of Google and other search engines. Our approach includes cultivating relationships with authoritative domains and influencers in your industry, creating collaboration opportunities, and ensuring your brand is mentioned in all the right places for maximum impact.

Content Creation & Optimization

Content is king in the digital world, and at IMS, we craft content that resonates with your audience and search engines alike. Our team specializes in creating engaging, SEO-optimized content that attracts visitors and encourages conversions. From blog posts to web pages, we ensure your content is rich with targeted keywords, structured for readability, and aligned with your brand’s voice, driving relevance and authority in your niche.

Local SEO

For businesses targeting a local audience, Local SEO is a game-changer. At IMS, we optimize your online presence to capture local search territory. This includes local citations, location-specific keywords, and a managed Google My Business offering. Our strategies are designed to connect you with local customers by boosting your visibility in local search results, ensuring your business stands out in the communities you serve.

Monthly Reporting & Monitoring

At Industrial Marketing Specialists, we believe in transparency and accountability, providing detailed monthly reports on your SEO performance. These reports include key metrics, progress tracking, and insights into traffic and rankings. We regularly monitor your website’s performance, adapting our strategies to the ever-changing landscape of search engines and keeping you ahead of your competition.

Why Partner with IMS?

Companies that are short on time or resources are exactly the type of companies that Industrial Marketing Specialists serve!  We can help you develop and implement a customized SEO strategy that is tailored to your specific business goals.